Nothing is as important as content. No matter
how vigorously you promote a book, if that book contains
nothing but empty pages, it will never become a best seller.
If it is a fiction book, it has to be extraordinarily
well written. If it is a non-fiction book, it has to contain
honest-to-God, useful and unique information.
And so it is with websites.
If your website is truly rich and contains
"for real" useful and unique
information... and... it contains a LOT of it... most likely,
you won't even have to promote your website. Once just a few
people read it, it will get so much word-of-mouth publicity,
it will snowball into having more readers than you could ever
believe.
There is no website on the Internet that
contains more useful and unique information than the one I
publish at...
www.TheGaryHalbertLetter.com
And, I have done nothing whatsoever to promote
my website. Yet, my readership numbers are staggering.
The other day, a real Internet and website
expert was visiting with me
here in Miami. He knows how to get the stats on all of
the websites in the entire world including how they are ranked
in various ways. He was able to show me how my website is
ranked by the amount of traffic that goes to the site.
Do you know that even with no promoting, my
website gets more traffic than 50% of all the other websites
in the entire world?
Do you know that, in fact, my website gets
more traffic than 70% of all the websites in the world?
Do you know that, in fact, it gets more
traffic than 90% of all the others in the world?
Do you know that, in fact, my website gets
more traffic than 99.9% of all the others?
In fact, www.TheGaryHalbertLetter.com
gets more traffic than...
99.999% Of All The Websites
Everywhere On Earth!
Everywhere On Earth!
This is NOT a category ranking. This IS a
ranking of every website that exists.
And with no promoting whatsoever.
How can this be? It's simply because... my
website delivers on the Number One criteria of any popular
book, magazine, newspaper, newsletter or website. You know
what that criteria is?
Have Something To Say!
If you don't have something to say that is
true, interesting, useful and unique, you can spend millions
of dollars and thousands of hours promoting your website and
all you'll ever get is a handful of readers who visit it maybe
more than once. Yet, on the other hand, if your website is
content-laden, the sky is the limit... even if... you do no
promoting whatsoever.
Do you know how stupid the advice is of people
who tell you they can get your website to use certain words
that will pop up in the top ten hits on a search engine?
That's absolutely insane. Imagine this: You
publish a website on knitting and someone is searching
for information on volcanos. This "someone" types
the word "volcano" into their search engine and lo
and behold, he or she is "tricked" into going to
your website on knitting. Big accomplishment, right? How long
do you think the person interested in volcanos is going to
read your website on knitting? And how often do you think he
or she will come back to your website?
Not much to add to that, really. Uncommon good sense. And 99% of marketing techniques and SEO from marketing gurus is BS - and didn't we all know that anyway, intuitively? So that's it. No marketing, just content. I feel happier about that, too.
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